![]() I’m excited to see more people –both adults and children – share in my love of learning Indian music,” said Shankar Mahadevan. Our objective with the Academy is to make music learning a fun and rewarding journey for all, without compromising on the quality of the curriculum and instruction. “The traditional process of learning classical music can be too serious and intimidating for many people who want to learn. However, this is not done at the expense of the instructional element – all teachers will be selected and endorsed by Shankar Mahadevan, and the Academy provides a structured, high-quality curriculum with certification. In fact, the whole premise of the online classroom is built around a “fun” concept so as to make the process of learning both enriching and interesting. Courses will be offered in a variety of styles including Hindustani, Carnatic, Bollywood, folk and devotional to appeal to both serious aspirants as well as those who want to explore their artistic inclinations for fun. to strengthen their connection with India’s culture and heritage by making it easy to access high quality music instruction from the convenience of home for the first time. Ultimately if you aren’t a good singer or composer no one will give you work.New York: Shankar Mahadevan, the iconic singer and composer, and Clood On, a provider of virtual learning software, are ushering in a new era for classical and modern Indian music instruction with the launch of the Shankar Mahadevan Academy. As far as Siddharth and Shivam are concerned, they’ve to find their own identity through their hard work and capabilities. I’ve been consciously staying away from all these. Given that Mahadevan’s sons Siddharth and Shivam are also been a part of the music industry, when asked about it, he shares, “Things are getting too negative these days and you mostly get misunderstood for whatever you say. Meanwhile, the industry has been in news for the present discussions around nepotism, favouritism. I can’t do anything that’s not pure music.” ![]() Someone should tell me how is this possible? Honestly what do I gain buying likes when in my heart I know it’s fake. Is it humanly possible to get millions of likes in one day? I get really surprised. Reacting on the debate, Mahadevan says, “I don’t know about artistes, but let me talk about music companies. Meanwhile, there has been a lot of talk around artistes buying fake likes, views and followers to popularise their songs, after rapper Badshah was accused of doing the same, which he later denied. You’ve to set that atmosphere, be quality conscious to get the best result,” he adds. ![]() The sound quality needs to be good you can’t be sitting in a room performing where there are clothes hanging around or people walking behind you. “You’ve to take it professionally to earn and survive. But one needs to take note of the quality. Given the pandemic, since live gigs will take more time to happen, the 53-year-old feels online live concerts are the way forward. “Yes we’ve applied in six-seven categories, let’s see what happens,” he confirms. Sakhi is from their earlier released album, Is That So and interestingly, the album has been sent for the upcoming edition of the Grammys. While we’ve this valuable time at our disposal to do so much, this hand-to-mouth situation is affecting many.”Ĭurrently in Mumbai, Mahadevan recently performed the song Sakhi live in collaboration with, two living legends - guitarist John McLaughlin (from Monte Carlo) and table maestro Zakir Hussain (from California) during an online fund raising concert. In a month, when we’d work and travel for 15-20 days, there’s practically nothing happening. We’re trying if at least their monthly ration is taken care of. ![]() So we’ve been working towards generating funds through live concerts. Trying to make things a little better by contributing what he can, the singer tells us, “It’s very disturbing to see how musicians, who play in temples, weddings, those who’re daily wage earners suffering tremendously. From composing film and non-film music, running his academy, to doing concerts and raising funds for musicians who’ve been suffering due to the pandemic, Shankar Mahadevan has a zillion things going in his life.
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